Conversion Architect

This skill provides the mental models Claude uses to audit, architect, and optimize any DTC landing page or funnel. It doesn't produce a specific deliverable — that's what the formatter, listicle lander, and advertorial writer do. This skill provides the judgment those skills rely on.

Think of it as the difference between knowing how to swing a hammer (the other skills) and knowing which wall to hit first (this skill).

Where This Sits in the Pipeline

                    ┌──────────────────────────┐
                    │   CONVERSION ARCHITECT    │  ← Consult for strategy,
                    │   (20 Mental Models)      │     audits, wireframes,
                    └─────────┬────────────────┘     page-format decisions
                              │
              ┌───────────────┼───────────────┐
              ▼               ▼               ▼
       [Strategist]    [Listicle Lander]  [Advertorial]
              │          [Formatter]        Writer
              ▼               │               │
       [Ad Validator] ◄──────┴───────────────┘

Not a pipeline step. A reference layer any skill can draw from, or that stands alone for audits and architecture tasks.

Input: A page URL, wireframe, copy draft, or a "build me a page" request — plus a brand skill for product context.

Output: A diagnostic score, a page architecture, a format recommendation, or specific model-level fixes — depending on the task.

The 20 Models — Quick Reference

#	Model	Audit Question	Cat
1	Conversion Diagnostic	Does the traffic match the page? Is motivation → value → incentive → anxiety addressed in weight order?	A
2	Belief Chain	What beliefs must be true before purchase, and does the page install them in sequence?	A
3	Curiosity Gap	Does each section create enough pull to drag the reader into the next one?	A
4	Unique Mechanism	Can the rea...