by @lisovet
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This skill provides the mental models Claude uses to audit, architect, and optimize any DTC landing page or funnel. It doesn't produce a specific deliverable — that's what the formatter, listicle lander, and advertorial writer do. This skill provides the judgment those skills rely on.
Think of it as the difference between knowing how to swing a hammer (the other skills) and knowing which wall to hit first (this skill).
┌──────────────────────────┐
│ CONVERSION ARCHITECT │ ← Consult for strategy,
│ (20 Mental Models) │ audits, wireframes,
└─────────┬────────────────┘ page-format decisions
│
┌───────────────┼───────────────┐
▼ ▼ ▼
[Strategist] [Listicle Lander] [Advertorial]
│ [Formatter] Writer
▼ │ │
[Ad Validator] ◄──────┴───────────────┘
Not a pipeline step. A reference layer any skill can draw from, or that stands alone for audits and architecture tasks.
Input: A page URL, wireframe, copy draft, or a "build me a page" request — plus a brand skill for product context.
Output: A diagnostic score, a page architecture, a format recommendation, or specific model-level fixes — depending on the task.
| # | Model | Audit Question | Cat |
|---|---|---|---|
| 1 | Conversion Diagnostic | Does the traffic match the page? Is motivation → value → incentive → anxiety addressed in weight order? | A |
| 2 | Belief Chain | What beliefs must be true before purchase, and does the page install them in sequence? | A |
| 3 | Curiosity Gap | Does each section create enough pull to drag the reader into the next one? | A |
| 4 | Unique Mechanism | Can the rea... |