Copywriting Strategist Skill

This skill generates the raw strategic and creative material that feeds the rest of the copywriting pipeline. It uses the Angle Generation Machine methodology to brainstorm campaign-level positioning ideas and headline-level execution angles by synthesizing brand knowledge, customer psychology, and the principles of the 10 copywriting masters.

Where This Sits in the Pipeline

[Brand Skill] → STRATEGIST → [Formatter] → [Optimizer] → [Ad Validator]
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Input: A brand skill (e.g., vitalfuel-brand) that provides product details, customer avatars, competitive landscape, and voice guidelines.

Output: 3-5 strategic angles AND 10-20 execution angles (headlines/hooks) per strategic angle.

Next step: Hand the best execution angles to copywriting-formatter to apply a proven format and produce finished copy.

Core Principles from the Masters

The angle generation process is grounded in the timeless principles of the 10 copywriting greats:

• Eugene Schwartz & Robert Collier: Mass desire and customer psychology are the foundation of the Angle Generation Matrix. Enter the conversation already happening in the reader's mind.
• John Caples & David Ogilvy: The headline and the "Big Idea" guide execution angle generation. The headline is 80% of the work.
• Gary Halbert & Claude Hopkins: Specificity and "reason-why" ensure angles are backed by substance, not fluff.
• Dan Kennedy & Gary Bencivenga: Honesty and proof-stacking validate angle strength. Damaging admissions build trust.
• Joe Sugarman & Drayton Bird: Emotional triggers and one-to-one communication are woven into every creative direction.

Workflow

Phase 1: Generate Strategic Angles

Goal: Identify 3-5 campaign-level positioning ideas that each represent a distinct entry point into the customer's world.

Process:

1. Read the relevant brand skill to understand customer personas, product details, c...