by @lisovet
Generates strategic and execution angles for copywriting campaigns using the Angle Generation Machine methodology. Use this skill whenever someone needs ad angles, campaign ideas, hook brainstorms, he
This skill generates the raw strategic and creative material that feeds the rest of the copywriting pipeline. It uses the Angle Generation Machine methodology to brainstorm campaign-level positioning ideas and headline-level execution angles by synthesizing brand knowledge, customer psychology, and the principles of the 10 copywriting masters.
[Brand Skill] → STRATEGIST → [Formatter] → [Optimizer] → [Ad Validator]
▲ YOU ARE HERE
Input: A brand skill (e.g., vitalfuel-brand) that provides product details, customer avatars, competitive landscape, and voice guidelines.
Output: 3-5 strategic angles AND 10-20 execution angles (headlines/hooks) per strategic angle.
Next step: Hand the best execution angles to copywriting-formatter to apply a proven format and produce finished copy.
The angle generation process is grounded in the timeless principles of the 10 copywriting greats:
Goal: Identify 3-5 campaign-level positioning ideas that each represent a distinct entry point into the customer's world.
Process: