Lead Magnet Skill

Overview

A Lead Magnet is a free offer that attracts your ideal customer in exchange for their email. This skill teaches you how to create lead magnets that convert.

Keywords: lead magnet, lead generation, free offer, email list building, conversion optimization, customer acquisition

Core Methodology

A great lead magnet has three qualities:

1. Specific — Solves one specific problem, not everything
2. Valuable — Worth more than just an email address
3. Deliverable — Can be delivered immediately

Lead Magnet Hooks

Use these hooks to create compelling lead magnets:

Hook 1: Quick Win

Provide a quick, immediate win.

Example: "The 5-Minute Positioning Audit"

Why it works: People want results fast.

Hook 2: Forbidden Knowledge

Position as insider or secret information.

Example: "The Positioning Secrets Top Agencies Don't Want You to Know"

Why it works: Curiosity drives action.

Hook 3: Shortcut

Provide a shortcut or faster way.

Example: "The 30-Day Positioning Framework (Instead of 90 Days)"

Why it works: People value time-saving.

Hook 4: Social Proof

Lead with results others achieved.

Example: "How 500+ Founders Found Their Positioning in 30 Days"

Why it works: Social proof builds trust.

Hook 5: Diagnosis

Help them diagnose their problem.

Example: "The Positioning Diagnostic: Discover Your Blind Spots"

Why it works: Self-awareness drives action.

Lead Magnet Formats

Format 1: Checklist

A simple checklist they can use immediately.

Best for: Quick wins, actionable items

Example: "The 10-Point Positioning Checklist"

Format 2: Template

A template they can customize and use.

Best for: Frameworks, processes, systems

Example: "The Positioning Statement Template"

Format 3: Guide/Workbook

A short guide (5-20 pages) with frameworks and examples.

Best for: Education, in-depth content

Example: "The Positio...