Product Hunt Description Writer

This skill helps you write product descriptions that convert browsers into users, using proven copywriting frameworks optimized for Product Hunt.

When to Use This Skill

• Writing your Product Hunt product description
• Refining existing description for better conversion
• Applying copywriting formulas to your messaging
• Optimizing description length and structure
• A/B testing different description approaches

Description Specifications

Technical Limits

• Maximum length: 260 characters for short description
• Full description: No hard limit (but keep scannable)
• Format: Plain text, some markdown supported
• Links: Allowed in full description

Best Practices

• Lead with value, not features
• Use short paragraphs (2-3 lines max)
• Include social proof if available
• End with clear call-to-action
• Make it scannable (bullets, formatting)

Copywriting Formulas

Formula 1: AIDA (Attention-Interest-Desire-Action)

Structure:

1. Attention: Hook with a bold statement or question
2. Interest: Expand on the problem or opportunity
3. Desire: Show how your product delivers results
4. Action: Clear CTA

Example:

Tired of losing hours to scattered notes? (A)

Your ideas deserve a home where they connect and grow. (I)

[Product] links your notes automatically, surfacing insights
you'd never find manually. 10,000+ users rediscovered their
own brilliance. (D)

Start free today → (A)

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Formula 2: PAS (Problem-Agitate-Solution)

Structure:

1. Problem: State the pain point clearly
2. Agitate: Make the pain feel urgent
3. Solution: Present your product as the answer

Example:

Building APIs takes weeks of boilerplate. (P)

Meanwhile, your competitors ship faster, iterate quicker,
and steal your market while you're still writing CRUD
endpoints. (A)

[Product] generates production-ready APIs from your database
in 60 seconds. What took weeks now takes ...